Men's Aesthetics in Plano TX: Treatments Designed for Guys

Guys, we need to talk.

I know. Aesthetics has been marketed almost exclusively to women for decades. The pink packaging, the flowery language, the spa-like atmosphere — none of it was designed with you in mind. And because of that, a lot of men who might benefit from aesthetic treatments never even consider walking through the door.

I'm Raya, and at Aesthetic Touch by Raya in Plano, TX, I want to change that. Because here's the reality: men age too. Men care about how they look too. And there's absolutely nothing wrong with that.

The Growing Demand Is Real

Let me throw some numbers at you. Male aesthetic treatments have increased significantly year over year. More men are getting Botox than ever before — so much so that it's been nicknamed "Brotox" (a term I find a little cringe, honestly, but it gets the point across). Filler treatments for men are rising steadily too.

What's driving it? A few things. Men are staying in the workforce longer and want to look competitive and energized. Dating apps have made appearance more front-and-center. And frankly, the stigma is fading. More guys are talking about it openly, and that makes it easier for others to explore.

Here in the Plano and DFW area, I've seen this shift firsthand. More men are booking consultations, and they're taking their appearance seriously without any embarrassment about it.

How Men's Faces Age Differently

This matters a lot from a treatment perspective. Male and female faces are structurally different, and the aging process shows up differently.

Bone structure. Men generally have stronger brow ridges, more angular jawlines, and larger chins. Preserving and enhancing these masculine features is essential — feminizing a man's face with the wrong approach is a real risk when the injector doesn't understand male facial anatomy.

Skin thickness. Men's skin is about 25% thicker than women's, thanks to higher collagen density. This means men often show visible aging a bit later, but when it does show up, it can progress quickly.

Fat distribution. Men tend to lose volume in different patterns than women. The temples and under-eyes are common areas, as is the area around the mouth and along the jawline.

Muscle mass. Men generally have stronger facial muscles, particularly in the forehead and jaw. This affects how we dose Botox — men typically need higher doses than women to achieve the same level of muscle relaxation.

Skin quality. Regular shaving can actually help with exfoliation, but men are also less likely to use sunscreen or skincare products consistently, which means accumulated sun damage is often more significant.

The Treatments That Work Best for Men

Botox for the forehead and frown lines. This is the number one treatment men come to me for. Deep forehead creases and those "11" lines between the brows can make you look angry, tired, or stressed — even when you're not. A well-placed Botox treatment smooths these lines while keeping natural movement. You'll still look like you. You just won't look perpetually frustrated.

Dosing is key here. I use higher doses for men because the muscles are stronger. Underdosing means the treatment won't work properly or won't last as long.

Jawline definition. A strong, defined jawline is one of the most masculine facial features, and it's one of the first things to soften with age. Strategic filler along the jawline can restore that angular, defined look. For men who grind or clench their teeth, masseter Botox can actually slim an overly bulky jaw while relieving tension — but only if the masseters are genuinely hypertrophic. I assess this carefully.

Under-eye treatment. Dark circles and under-eye hollows are a major concern for men. They make you look exhausted regardless of how much sleep you're getting. Careful filler placement can reduce the shadowing and create a more rested appearance.

Temple volume. Hollowing at the temples is extremely aging and it's often overlooked. Restoring volume here is subtle but makes a noticeable difference in overall facial balance.

Chin augmentation with filler. A strong chin is another hallmark of masculine facial structure. Non-surgical chin enhancement with filler can improve profile balance and create a more defined appearance without surgery.

What Men Don't Want (And What I Respect)

In my experience, most male clients want:

• Results that are completely undetectable

• Minimal downtime

• A quick, efficient appointment

• A no-nonsense consultation without unnecessary small talk

• A provider who understands masculine facial proportions

And what they absolutely don't want? To look "worked on." The fear of looking overdone or feminine keeps a lot of men away from treatments, and honestly, I understand it. That fear is valid if you're going to someone who doesn't understand male aesthetics.

My approach with male clients is extra conservative. We start with less product than you might think necessary and build gradually. I'd rather have a guy come back for a small touch-up than leave with results that feel like too much.

The Skincare Conversation

I'm going to be honest — most of the men who come to my clinic have zero skincare routine. Maybe a bar of soap and some aftershave. And while I'm not going to force a 10-step routine on anyone, I will encourage a few basics:

Sunscreen. Every day. I know, I know. But the Texas sun doesn't care about your gender. A lightweight, non-greasy SPF takes 30 seconds to apply and prevents years of visible aging.

Moisturizer. Especially if you shave regularly. Your skin needs hydration. A simple, unscented moisturizer is all it takes.

Retinol. If you want to go a step further, a nightly retinol will improve texture, tone, and fine lines over time. CeraVe makes affordable options that won't feel fussy or complicated.

That's three products. Less than two minutes of your time. The ROI on those two minutes is massive.

A Comfortable, No-Judgment Space

I make a point to ensure that my clinic is comfortable for everyone, including men who might feel out of place in a traditionally feminine aesthetic environment. There's no pressure, no judgment, and no condescension. You're a person who wants to look his best. That's all there is to it.

I also respect your time. Consultations are thorough but efficient. Treatments are quick. You can come in on your lunch break and go right back to work. Nobody has to know unless you want them to.

It's Your Move

If you're a guy in Plano, Frisco, Allen, McKinney, or the DFW area and you've been thinking about aesthetic treatments — even casually — I'd encourage you to come in for a consultation. No commitment. No pressure. Just an honest conversation about what's possible.

Book your appointment at Aesthetic Touch by Raya. Because taking care of your appearance isn't just for women — it's for anyone who wants to look as good as they feel.

*Aesthetic Touch by Raya is located in Plano, TX, serving clients from Frisco, Allen, McKinney, and throughout the DFW metroplex.*